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Understand user engagement and your most effective marketing channels.
Set event tags, triggers and variables to ensure precise tracking without a developer.
Use code snippets in your campaign URLs to track performance and engagement with more granularity.
Divide your audience into groups based on behavior, engagement, demographics, and more.
View how customers move through your marketing funnel from awareness to conversion.
Track click-thru-rates (CTR), conversion rates, return on investment (ROI), and more.
Tap into your customer data and uncover a path to higher conversions.